#PSR

公众及社会反应

在品牌知名度不再足以决定人们的购买行为的时代,与人们的反应建立联系变得至关重要。作为品牌,如何让消费者选择你?
无论是口碑营销,还是主流媒体、社会热词、现场活动:真正重要的是品牌对于人们行为的影响能力。将所有这些联系在一起的不再是公共关系,而是另一种,我们称之为“公众及社会反应”。


它不是公共关系的新说法,而是正确的传播策略。一种整合营销方式,从项目的评估和分析阶段,到策略制定和活动执行,以协同的方式调用整个True Company集团的资源。 

firma

创始人 & CEO

我们的服务

  • 分析和策略

    我们提供全方位的公关咨询服务,以预测趋势、激活目标,从项目的评估和分析阶段,到针对性地制定PSR策略,我们具备足够的专业能力。

    多渠道策略,评估,故事编撰,传播策略,公关分析,KPI绩效。 

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  • 媒体公关

    我们提供开箱即用的活动方案,与人们的反应和主要的信息人员建立联系。

    通过分析情景和对话者、确定关键活动、持续媒体监控,制定保护品牌及其产品的危机手册,形成完善的危机管理计划。

    公关活动,故事编撰,公关策略,媒体监测,影响者识别,数字策略,新闻报道。

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  • 网络公关

    我们策划口碑广告、社会热词和现场活动,从而影响人们的行为。

    付费媒体,KPI分析,多渠道策略,数字公关策略,新闻报道,网络宣传,网站开发,影响者营销,网络情绪,在线监测。

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  • 活动

    我们打造令人难忘的非常规体验,随时准备激发人们的反应并与之保持联系。

    活动管理、社交直播、非常规营销、活动标识、平面设计、视频制作、BTL制作、名人管理。

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  • 影响者营销

    我们管理整合的影响者营销策略,通过定性和定量地为品牌创造有利可图的口碑和社交热点,以刺激博主和影响者的反应。

    社交参与,公关宣传,网络监测,数字公关,社交媒体,社交媒体广告,新闻报道,抽样管理,特殊合作,名人管理。

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  • 社交媒体

    社交媒体传送带的速度越来越快,有些人说它一无是处……但事实是,那些有着可靠的社交媒体营销策略的人会蒸蒸日上,而那些不了解势态的人会被逐渐淘汰!社交媒体不仅仅是算法和洞见,更重要的是关系和分享。要想取得成效,品牌必须以可信的方式传达自己的价值观,通过引人入胜的内容吸引合适的消费者群体。

    社交媒体管理,社交媒体分析,付费媒体,社交媒体策略,创意,特殊项目,网络活动,影响者互动。

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  • 品牌化内容

    我们以客户为中心撰写原创内容,以增加消费者与品牌之间的互动、反应和信任度。根据品牌价值和相关平台,量身定制体验。

    原生广告,品牌娱乐,客户体验,创意广告,内容制作,社交模式,动画设计,品牌视频,版图绘制。

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  • CEO形象塑造与媒体培训

    在我们的学院 ,我们针对高层管理人员、首席执行官、经理和发言人组织媒体培训,分享媒体全景,并传授如何管理与媒体、影响者和消费者之间利益关系的技巧。

    媒体培训,公共演讲,媒体公关,活动,学院。

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  • 媒体检测与分析

    通过一系列与客户共享的KPI指标(媒体报道、读者/受众、链接构建、舆论……),我们对公关活动进行持续的度量和优化。

    公关分析,社交媒体分析,新闻报道,绩效分析,网络分析,KPI绩效,影响者营销分析。

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董事会

Massimiliano Gusmeo

集团首席执行官

毕业于广告传播专业,在广告机构内开启了职业生涯之后,他迅速成为著名传播学院的教授,并潜心教学7年。任教同时,1996年他萌生了成立公司的想法,自此开启了创业之路,一直持续到20多年后的现在。在此期间,他创立了8家公司,专注于传播的不同领域,及其他方向。他创意横生,却成为资产负债表、数字和财务方面的细心审读者;这一转变看似奇怪,但其过渡却顺理成章。他认为,他的创造性右脑和理性左脑,比常人想象的更会彼此交流和互补。
自2019年起,他担任意大利通信传播协会(UNA)委员; 2019年戛纳幼狮(Young Lions)评审团主席;2019意大利艾菲奖(Effie Awards)评审团成员。

Lorenzo Cabras

管理合伙人 & 客户服务总监

有着撒丁岛血统,在热那亚出生。毕业于市场营销专业,取得经济学学位,之后几十年里他在国内和国际的公司和机构中获得了无数的经验。在TRUE COMPANY工作了十余年,如今他既是公司的合作人,也担任客户服务总监,或者更简单地说——他就是Lorenzo。他更看重人而不是目标,但却无比重视客户旅程。
他在Youmark和The Marketer’s Life上撰写有关营销传播的文章,并被邀请在传播领域的各种活动上演讲,如Brandy,Traveling Marketing Days,ICCO等。
他习惯字斟句酌,力求完美。

Simone Contini

采购 & 公关总监

出生于帕尔马,后被米兰人收养。美食、艺术和文学爱好者,已担任CHILIPR的负责人逾12年,并在各个活动、新闻发布会、网络和影响者活动中指挥协调团队。据传“多任务处理”这个词是为他而造的。

客户

联系我们

Via Carlo Poma, 50
20129 米兰 意大利

T. +39 02 8725221
contact@truecompany.it

www.truecompany.it
www.sterlingcooper.it
two shot




处理个人数据的条款

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Notice pursuant of EU Regulation 2016/679

Processing the data of users who visit the truecompany.it Website and register for the True Company newsletter

This notice is provided in compliance with Art. 13 Regulation 2016/679 (GDPR)

Data Controller
All companies listed below belonging to the True Company Network, with registered office at Via Carlo Poma 50, True s.r.l.; Sterling Cooper s.r.l.; Chili PR s.r.l., are data controllers

Email address of the Data Controller: privacy@truecompany.it

Types of Data Collected
The personal data processed are collected as they are supplied directly by the data subject or automatically.
The data supplied directly by the data subject are personal data given directly by the data subject to the Data Controller by any means. In particular, the following personal details are collected and processed: first name, last name, email address.
The data collected automatically are browsing data. Although such data are not collected to be associated with your identity, they may indirectly allow for identifying you when processed and associated with data collected by the Data Controller.
After sending the newsletter, the platform used can detect if and when a message is opened and if and when the recipient clicks on the newsletter.

You assume responsibility for the personal data of third parties obtained, published or shared through this Website, and you guarantee that you have the right to disclose them, and release the Data Controller of any responsibility towards third parties.

Data processing methods
The Data Controller takes appropriate security measures to prevent unauthorised access, disclosure, alteration or destruction of the Personal Data. Processing is carried out by using IT and/or screen-based instruments with organisational procedures and logics strictly related to the indicated purposes. Apart from the Data Controller, in some cases some people involved in the organisation of this Website (administrative, commercial, marketing and legal personnel, system administrators) may have access to the data, as well as external subjects (such as third-party technical service providers, courier services, hosting providers, IT companies, communications agencies) appointed by the Data Controller as Processors, if necessary. You may ask the Data Controller for an updated list of Processors.

Legal basis for processing
The Data Controller processes your Personal Data when any of the following conditions are met:

  • You give your consent to processing for one or more specific purposes;
  • processing is necessary for execution of a contract with you and/or for taking pre-contractual measures;
  • processing is necessary for compliance with a legal obligation to which the Data Controller is subject;
  • processing is necessary for the performance of a task carried out in the interest of the public or in the exercise of official authority vested in the Controller;
  • processing is necessary for pursuing the lawful interest of the Data Controller or third parties.

However, you are free to ask the Data Controller to clarify the real legal basis of each processing and to let you know whether processing is based on the law, foreseen by a contract or necessary for concluding a contract.

Place
Your Data are processed at the operations offices of the Controller and anywhere else the parties involved in processing are located. For more information contact the Controller.

Storage period
Your data are processed and stored for the time required for the purposes for which they were collected. Therefore:

  • Personal Data collected for purposes connected to execution of a contract between the Data Controller and you shall be kept until execution of the contract has been completed.
  • Personal Data collected for purposes tied to the lawful interest of the Data Controller shall be kept until that interest is satisfied. You can obtain additional information on the lawful interest pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.

When processing is based on your consent, the Data Controller can keep your Personal Data longer until consent is withdrawn. In addition, the Data Controller might be obligated to keep your Personal Data for a longer period of time for fulfilment of a legal obligation or by order of the authorities.
At the end of the storage period your Personal Data shall be deleted. Upon expiry of this time limit the right to access your Data, their erasure, rectification and the right to portability of the Data can no longer be exercised.

Purpose of Processing Collected Data
Your data are collected to enable the Controller to supply its services and for the following purposes: Statistical; to contact you; for interaction with social networks and external platforms; to enable comments about contents; for commercial affiliation; to handle payments; to manage addresses; to send email messages; for hosting and back-end infrastructure and to protect you from spam.

Contact form
By entering your data on our Website contact form, you are giving us permission to use them to satisfy your requests for information, estimates, or requests of any other nature specified in the heading of the form.
Collected personal data: first name, last name, email address, any other data provided spontaneously by you in the message.

Your rights
With reference your Data processed by the Controller you can exercise the following rights as specified below:

  • Withdraw consent at any time. You can withdraw consent to processing of your Personal Data you gave previously.
  • Object to processing of your Data. You can object to processing of your Data when it is done on a legal basis you did not consent to. Additional details on your right to object are given in the section below.
  • Access your Data. You have the right to obtain information on the Data processed by the Controller, on certain aspects of processing and to receive a copy of the processed Data.
  • Check and ask for rectification. You can check the accuracy of your Data and ask for them to be updated or corrected.
  • Obtain restriction to processing. When certain conditions are met, you can ask the Controller to restrict processing of your Data. In such case the Controller shall not process your Data for any other purpose than storage.
  • Obtain erasure or deletion of your Personal Data. When certain conditions are met, you can ask the Controller to erase your Data.
  • Receive your Data or have them transferred to another data controller. You have the right to receive your Personal Data in a structured format, commonly used and legible by an automatic device and if technically possible, to have the data sent to another data controller without obstacles. This provision applies when Data are processed with automated instruments and processing is based on your consent, on a contract of which you are a party, or on contractual measures connected to it.
  • Lodge complaint. You can lodge a complaint with the concerned supervisory authority or take legal action.

Details on your right to object
When your Personal Data are processed in the interest of the public during exercise of official authority vested in the Controller, or for pursuit of a lawful interest of the Controller, you have the right to object to processing for reasons connected to your particular circumstances.
You should remember that when your Data are processed for direct marketing purposes, you can object to processing without giving any reason.

Milan, 29 January 2019

 

Notice pursuant of EU Regulation 2016/679

Data processing related to submitting applications on the truecompany.it Website or directly to company email addresses.

In relation to the selection process of job applicants, below is some information on processing of the data of job applicants, as required by applicable personal data protection legislation.

Purposes of data processing
Your personal data shall only be used for performing personnel recruitment and selection tasks in the interest of the Companies belonging to the True Company network, i.e.True s.r.l., Sterling Cooper e ChiliPr. s.r.l.,(“the Companies”), as well as companies directly or indirectly controlled or invested by the latter, with registered office at Via Carlo Poma 50, Milan.
If you submit an application, your personal data may also be used by external companies that carry out recruiting services on behalf of the Companies and those directly or indirectly controlled or invested.
If you do not give your consent for processing, it shall be impossible for the Companies to take into consideration your application. Your data may also be processed in the cases and for the purposes provided by Art. 24 of the Act, for example fulfilment of legal obligations, even without your consent (consent of the data subject).

Data processing methods
Your data shall be subject to all processing tasks described in Art. 4 of the Act by using hard copies and/or electronic instruments so as to guarantee privacy and prevent loss, destruction, unauthorised access or processing. In the event you are called for a selection process but not hired, your data may be stored for a period of at most five years, only for the purpose of recruitment and selection for other job openings.

Rights of the applicant
The GDPR gives the Applicant the right to obtain confirmation as to whether there are any personal details on file about him or her and to know the content and source, to verify their accuracy and to ask for details to be added, updated or corrected. In addition, he or she has the right to ask for erasure, transformation into anonymous form or blocking of data processed against the law, and to object to processing of personal data for justified reasons.

For any communication on these matters, the Applicant may send correspondence to this email address: privacy@truecompany.it

Milan, 29 January 2019